Taking off from the National Year of Rice 2013, the Be RICEponsable is an advocacy campaign that aims to promote the RICEponsibility of every Filipino to their bodies and to our country. It is informing everybody, particularly the consumers, on how they can help the country achieve rice self-sufficiency.

How can you be RICEponsible?

  • As a consumer, do not waste even a single grain of rice, eat brown rice and rice mixed with other staples, and appreciate our rice farmers by thanking them literally or valuing the fruits of their labor.
  • If you are a farmer, plant rice and adopt recommended technologies to increase your income and your farm’s yield.
  • If you are a policy-maker, help institutionalizethe availability and default serving of half cup of rice to prevent wastage and give consumers more options. You could also help promote the production and serving of healthier rice such as regular milled rice, brown rice, and rice mixed with other staples.
EVENTS
2ND FRIDAY OF NOVEMBER
Brown Rice Day
3RD FRIDAY OF NOVEMBER
Rice Mix Day
LAST SATURDAY OF NOVEMBER
Nationwide Run 4 Rice

In support of the national campaign dubbed #BROWN4good Challenge, the Department of Agriculture- CAR launched the said challenge at Banaue Hotel, Banaue, Ifugao on August 31, 2016 graced by DA Secretary Emmanuel F. Piñol. The social media advocacy campaign was designed to promote the consumption of unpolished brown rice to help address four major problems besetting […]

DA 5 launches BROWN4good Challenge to promote consumption of brown rice

September 22, 2016

PILI, Camarines Sur, Sept. 6 (PIA) — Pursuant to its “Riceponsible” campaign, the Department of Agriculture (DA) Bicol regional office here has partnered with Philippine Rice Research Institute (PhilRice) in the launch on Monday of the “Brown4good Challenge” advocacy that aims to utilize the social media as a vehicle to promote the use of brown rice as part of […]

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Gov’t launches #BROWN4good Challenge in Palawan

September 22, 2016

Through a program held at Palawan State University’s Gymnasium on Tuesday, August 30, the Department of Agriculture launched in Palawan the #BROWN4good Challenge, a RICEponsible advocacy campaign that aims to boost the economy and production of brown rice in the country. The said campaign primarily aims to help the country’s local farmers, and Philippine society […]

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Brown rice to solve undernourishment in Central Luzon

September 22, 2016

CITY OF SAN FERNANDO — One important reason to switch to brown rice is that it will solve the region’s problem with undernourishment. Be RICEponsible Campaign Director Hazel Antonio shared that based on the latest data provided by the International Food Policy Research Institute, there exists a 13.5 percent proportion of undernourished in the country’s […]

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#BROWN4good banner 2

July 1, 2016

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Rice-adlai, new blend for the palate

June 27, 2016

With the increasing per capita intake of rice in the country, researchers at the Philippine Rice Research Institute (PhilRice) are studying a way to eat healthier and diversify Filipinos’ diet. PhilRice food researchers explore the feasibility and consumer acceptability of adlai mixed with rice. They call it rice-adlai blend. “We chose adlai owing to its […]

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NFA chief endorses eating brown rice

May 19, 2016

TAGBILARAN CITY, April 22 (PIA) –It took no less than the National Food Authority (NFA) administrator to start convincing Boholanos to go back to the basics and rethink of consuming the healthier option in rice. Speaking while promoting and launching the brown rice program, NFA Administrator Atty. Rinan Dalisay said that what is believed to be […]

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NFA urges shift to brown rice

May 17, 2016

MANILA, Philippines – State rice importer National Food Authority (NFA) continues to encourage farmers to market brown rice after it was initially sold in Bohol for almost half its original price. Usually retailed at around P80 per kilogram, brown rice is now being sold for P37 per kilogram at NFA’s rice retail outlets. NFA said […]

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GenSan now requires ‘half-rice’ on menus

May 17, 2016

GENERAL SANTOS CITY – A new ordinance in General Santos mandates all food establishments in the city to offer half-cup rice or “half-rice” on their menus. “Araw-araw, ang daming nasasayang na pagkain sa buong bansa, at sa tulong nitong campaign natin na ito sa GenSan, mababawasan na yung libu-libong kilo ng kanin na nasasayang lang […]

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