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Taking off from the National Year of Rice 2013, the Be RICEponsable is an advocacy campaign that aims to promote the RICEponsibility of every Filipino to their bodies and to our country. It is informing everybody, particularly the consumers, on how they can help the country achieve rice self-sufficiency.

How can you be RICEponsible?

  • As a consumer, do not waste even a single grain of rice, eat brown rice and rice mixed with other staples, and appreciate our rice farmers by thanking them literally or valuing the fruits of their labor.
  • If you are a farmer, plant rice and adopt recommended technologies to increase your income and your farm’s yield.
  • If you are a policy-maker, help institutionalizethe availability and default serving of half cup of rice to prevent wastage and give consumers more options. You could also help promote the production and serving of healthier rice such as regular milled rice, brown rice, and rice mixed with other staples.
EVENTS
2ND FRIDAY OF NOVEMBER
Brown Rice Day
3RD FRIDAY OF NOVEMBER
Rice Mix Day
LAST SATURDAY OF NOVEMBER
Nationwide Run 4 Rice

Eat rice, but be riceponsible!

June 16, 2017

In the light of the issue of unlimited rice serving in food establishments, one piece of advice from the Department of Agriculture – Philippine Rice Research Institute (PhilRice) is – Be Riceponsible! The Institute, through its Be Riceponsible Campaign, has affirmed that eating too much rice has ill effects to human health. A study by […]

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No ban on ‘unli-rice’ – Villar

June 15, 2017

Senator Cynthia Villar quashed fears on Thursday that she would be proposing a ban on the serving of unlimited rice or unli-rice in restaurants and food outlets. “I am not planning to make a law banning ‘unli-rice.’ Not at all,” Senator Cynthia Villar said in a statement.

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‘Unli’ rice is unhealthy, says Villar

June 15, 2017

If a senator had her way, “unlimited” rice servings in restaurants should be banned and Filipinos should be swayed into switching to brown rice to help the country truly achieve self-sufficiency in rice supply.

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What to do about rice

May 7, 2017

‘There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?’ – Robert Kennedy The contention that our obsession with rice, and consequently the long-standing rice self-sufficiency policy stand in the way of a more productive and competitive agriculture has some […]

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1-M worth of brown rice distributed to charities, thanks to social media

January 19, 2017

Brown rice ambassadors @mikaeldaez and @kylienicolepadilla handing out brown rice to families in Brgy. Payatas, Quezon City. A social media challenge called #BROWN4good initiated by the Department of Agriculture and the Philippine Rice Research Institute (PhilRice) has received a massive hashtag support from the netizens, resulting in more than a million pesos worth of brown […]

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Be riceponsible winners of 1 m worth of project funds announced

January 10, 2017

Of the 23 local government units (LGU) and 39 schools from Metro Manila, the Provincial Government of Sorsogon and San Antonio Elementary School – Silverio Annex in Parañaque City were declared as grand winners in the Search for RICEponsible Champions conducted by the Department of Agriculture – Philippine Rice Research Institute (DA-PhilRice), December 27.Baybay City, […]

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Rice-adlai, new blend for the palate

December 27, 2016

With the increasing per capita intake of rice in the country, researchers at the Philippine Rice Research Institute (PhilRice) are studying a way to eat healthier and diversify Filipinos’ diet. PhilRice food researchers explore the feasibility and consumer acceptability of adlai mixed with rice. They call it rice-adlai blend. “We chose adlai owing to its […]

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Cordillera accepts #BROWN4good challenge

December 22, 2016

In support of the national campaign dubbed #BROWN4good Challenge, the Department of Agriculture- CAR launched the said challenge at Banaue Hotel, Banaue, Ifugao on August 31, 2016 graced by DA Secretary Emmanuel F. Piñol. The social media advocacy campaign was designed to promote the consumption of unpolished brown rice to help address four major problems besetting […]

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DA 5 launches BROWN4good Challenge to promote consumption of brown rice

December 22, 2016

PILI, Camarines Sur, Sept. 6 (PIA) — Pursuant to its “Riceponsible” campaign, the Department of Agriculture (DA) Bicol regional office here has partnered with Philippine Rice Research Institute (PhilRice) in the launch on Monday of the “Brown4good Challenge” advocacy that aims to utilize the social media as a vehicle to promote the use of brown rice as part of […]

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Gov’t launches #BROWN4good Challenge in Palawan

December 22, 2016

Through a program held at Palawan State University’s Gymnasium on Tuesday, August 30, the Department of Agriculture launched in Palawan the #BROWN4good Challenge, a RICEponsible advocacy campaign that aims to boost the economy and production of brown rice in the country. The said campaign primarily aims to help the country’s local farmers, and Philippine society […]

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