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Taking off from the National Year of Rice 2013, the Be RICEponsable is an advocacy campaign that aims to promote the RICEponsibility of every Filipino to their bodies and to our country. It is informing everybody, particularly the consumers, on how they can help the country achieve rice self-sufficiency.

How can you be RICEponsible?

  • As a consumer, do not waste even a single grain of rice, eat brown rice and rice mixed with other staples, and appreciate our rice farmers by thanking them literally or valuing the fruits of their labor.
  • If you are a farmer, plant rice and adopt recommended technologies to increase your income and your farm’s yield.
  • If you are a policy-maker, help institutionalizethe availability and default serving of half cup of rice to prevent wastage and give consumers more options. You could also help promote the production and serving of healthier rice such as regular milled rice, brown rice, and rice mixed with other staples.
EVENTS
2ND FRIDAY OF NOVEMBER
Brown Rice Day
3RD FRIDAY OF NOVEMBER
Rice Mix Day
LAST SATURDAY OF NOVEMBER
Nationwide Run 4 Rice

Brown rice to solve undernourishment in Central Luzon

December 22, 2016

CITY OF SAN FERNANDO — One important reason to switch to brown rice is that it will solve the region’s problem with undernourishment. Be RICEponsible Campaign Director Hazel Antonio shared that based on the latest data provided by the International Food Policy Research Institute, there exists a 13.5 percent proportion of undernourished in the country’s […]

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NFA chief endorses eating brown rice

December 19, 2016

TAGBILARAN CITY, April 22 (PIA) –It took no less than the National Food Authority (NFA) administrator to start convincing Boholanos to go back to the basics and rethink of consuming the healthier option in rice. Speaking while promoting and launching the brown rice program, NFA Administrator Atty. Rinan Dalisay said that what is believed to be […]

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NFA urges shift to brown rice

December 17, 2016

MANILA, Philippines – State rice importer National Food Authority (NFA) continues to encourage farmers to market brown rice after it was initially sold in Bohol for almost half its original price. Usually retailed at around P80 per kilogram, brown rice is now being sold for P37 per kilogram at NFA’s rice retail outlets. NFA said […]

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GenSan now requires 'half-rice' on menus

December 17, 2016

GENERAL SANTOS CITY – A new ordinance in General Santos mandates all food establishments in the city to offer half-cup rice or “half-rice” on their menus. “Araw-araw, ang daming nasasayang na pagkain sa buong bansa, at sa tulong nitong campaign natin na ito sa GenSan, mababawasan na yung libu-libong kilo ng kanin na nasasayang lang […]

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DA encourages consumption of brown rice

December 17, 2016

CEBU, Philippines – Constant information dissemination is needed to increase the consumption rate of brown rice, which is priced higher compared to white rice. Gerry Avila, agribusiness chief of the Department of Agriculture in Central Visayas, said that current supply of brown rice is not that much. But the National Food Authority announced last week […]

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The solution to better health and rice self-sufficiency

December 17, 2016

Earlier this year, I wrote a rather extensive piece on  why the Philippines  has not attained rice self-sufficiency despite having the  International Rice Research Institute   and PhilRice headquartered in our shores.   As I dug deeper into our rice situation,   I found out that our problems not only involve rice  production per se,   but  also the […]

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Brown rice made affordable

December 12, 2016

Brown rice was sold for a historically low P37/kg during its launching in Bohol, April 20. The Department of Agriculture-Philippine Rice Research Institute (DA-PhilRice) in partnership with the National Food Authority (NFA) recently forged ties to push for the consumption of brown rice by making it more accessible and affordable to the general public. Launched […]

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Why shifting to brown rice matters

December 31, 2015

It’s a fact that Filipinos love rice. We eat it 3 times a day and for many of us, one cup simply isn’t enough.

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GenSan council may soon require 'half-rice' on menus in city eateries

December 31, 2015

It may soon be easier to order just half a cup of rice at eateries in General Santos City, once a proposed measure is passed by the city council.

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Bacolod food establishments urged to serve brown rice

December 24, 2015

THE City Council of Bacolod passed a resolution urging the City Agriculture Office and the City Health Office to encourage food establishments in Bacolod City to offer brown rice as part of their regular menu.

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