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Taking off from the National Year of Rice 2013, the Be RICEponsable is an advocacy campaign that aims to promote the RICEponsibility of every Filipino to their bodies and to our country. It is informing everybody, particularly the consumers, on how they can help the country achieve rice self-sufficiency.

How can you be RICEponsible?

  • As a consumer, do not waste even a single grain of rice, eat brown rice and rice mixed with other staples, and appreciate our rice farmers by thanking them literally or valuing the fruits of their labor.
  • If you are a farmer, plant rice and adopt recommended technologies to increase your income and your farm’s yield.
  • If you are a policy-maker, help institutionalizethe availability and default serving of half cup of rice to prevent wastage and give consumers more options. You could also help promote the production and serving of healthier rice such as regular milled rice, brown rice, and rice mixed with other staples.
EVENTS
2ND FRIDAY OF NOVEMBER
Brown Rice Day
3RD FRIDAY OF NOVEMBER
Rice Mix Day
LAST SATURDAY OF NOVEMBER
Nationwide Run 4 Rice

Be RICEponsible Program launched

December 22, 2015

THE Philippine Rice Research Institute is pushing to increase the production and consumption of brown rice in the country through the Be RICEponsible Program.

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Search for best rice campaign on

December 21, 2015

The search is on for RICEponsible champions, an initiative that encourages the national and local sectors to promote non-wastage of rice and consumption of healthier forms of rice in their communities.

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DA-PhilRice brings responsible rice consumption campaign to Negros Occidental

December 21, 2015

The Department of Agriculture-Philippine Rice Research Institute (DA-PhilRice) launched its “Be Riceponsible” champions search in Negros Occidental.

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GenSan studies 'half-rice' ordinance to reduce wastage

December 21, 2015

The city council has launched a series of consultations for a proposed ordinance that seeks the inclusion of half-cup serving of rice or “half-rice” in the menus of food establishments within the city.

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Science Museum broadens solons’ outlook on rice

December 21, 2015

The Rice Science Museum, hosted by the Philippine Rice Research Institute, brought agricultural issues to policymakers during the country’s recent celebration of Farmers and Fisherfolk Month.

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NFA partners with IRRI and DA-PhilRice for rice research express lane, rice conservation and food security campaigns

December 16, 2015

NFA and the DA-Philippine Rice Research Institute (DA- PhilRice) signed a MOA on collaborative efforts in promoting rice conservation, food security, health and safety for a unified and more effective promotion of their respective agencies’ Food Guardian and Be RICEponsible campaigns.

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National rice awareness month highlights brown rice

December 6, 2015

With the theme, Be RICEponsible in your own way now (BROWN) 4 good, DA through its Be Riceponsible campaign, enjoins the public to celebrate the National Rice Awareness Month (NRAM) in November.

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Piolo Pascual is new ‘RICEponsible’ ambassador

December 4, 2015

Multi-awarded actor, recording artist, endorser, and producer Piolo Pascual joins the nationwide call for responsible rice consumption as the new RICEponsible Ambassador.

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Lucy Torres-Gomez is new rice ambassadress

December 3, 2015

Rep. Lucy Torres-Gomez was named as new Rice Ambassadress in a recent meeting at the House of Representatives, Quezon City.

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Museum goes mobile for health cause

December 2, 2015

Rice Science Museum, in partnership with the RICEponsible campaign team, roved around Metro Manila and in Pampanga to educate the public on good nutrition this National Rice Awareness Month (NRAM).

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